Your company website in due diligence: what AI assistants read before a buyer calls

This guide shows what assistants can read on a company website, what is worth publishing and what belongs elsewhere, and what a GEO-optimised website from website4geo costs.

Why your website matters once your name is out

On alibria, listings are anonymous short profiles. Interested parties see industry, region and key figures, and your name stays private until you choose to reveal it. From that moment on, your website becomes the most accessible source about your company. A buyer reads it before the first call, an investor before the second meeting, an adviser while preparing a checklist.

Many of them no longer read page by page. They ask ChatGPT, Gemini, Perplexity or Microsoft Copilot: What does this company offer? Where does it operate? How big is it? The assistant answers from what it can find and understand. A site that states these facts clearly gives it the material for a precise summary. A site with a slogan, a stock photo and a contact form leaves it to guess, and the buyer arrives at the call with a vague picture.

Reviewing the website is therefore one of the simplest steps in preparing a sale, a succession or a funding round.

What an AI assistant reads on a company website

Assistants work with text and structure: clear statements, headings that match the content, machine-readable data and answers to typical questions. The table shows what each element does for a buyer and for an assistant.

Loading speed and consistency complete the picture: when name, address and phone number match across website, directories and articles, an assistant can connect the sources with confidence. How coverage by third parties adds to this is explained in the companion guide on how buyers research your company with AI.

Figures you publish, and figures for the data room

A website is public. Revenue, margins, customer lists and the asking price belong in the information memorandum and the data room, shared only under a non-disclosure agreement. On the website, publish the figures you would also mention in a press release or at a trade fair.

Good candidates are the founding year, the number of employees, locations and service areas, the number of completed projects or installations, certifications and the sectors you serve. Such figures give a buyer a sense of scale and give an assistant concrete facts to work with. They should match what you later present in the data room.

Which figures to show is your decision, ideally taken together with your advisers. The aim is a website that answers the first questions well, while everything sensitive stays where it belongs.

Structured data, FAQ and a summary for AI crawlers

Structured data is a small block of code in the page that describes the company in a standardised vocabulary, usually that of schema.org: name, address, phone number, opening hours, services, questions and answers. Visitors do not see it, but search engines and AI systems read it reliably. It is the difference between a fact that has to be inferred from a sentence and a fact that is labelled as such.

An FAQ section does a similar job in plain language. Each question gets a short, self-contained answer that an assistant can quote without further context. The best questions are the ones buyers and customers actually ask: Which regions do you serve? Do you work for private clients or only for businesses?

The third element is a compact summary for AI crawlers: a short text file in the root of the website listing business, services, key pages and facts in a format language models handle well. alibria publishes such a file at /teaser.md, and website4geo builds a summary for AI crawlers into every site it optimises for GEO.

How website4geo builds a site, and what it costs

website4geo builds websites that ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google’s AI Overviews can find, understand and use in their answers. The building blocks are the ones described above: clear copy on service and location, structured data, questions and answers, fast loading times and a summary for AI crawlers.

After a short intro call about services, locations and goals, copy, images and the hero video are created with AI for your site, based on your brief; the editorial team checks and improves every text, and you approve it. Your own photos and logos can be included, and an existing site can be taken over, organised by services and locations and rebuilt. You approve the draft before it goes online; half the price is due with the order, the rest after acceptance and before launch.

Each of the three packages includes a hero video, professional AI images and copy checked and refined by people, privacy policy and legal notice, Managed Hosting in the first year and eight GDPR compliant tools: resavis.com for appointments, auvimix.com for videos and podcasts, bio.member.show, studio.member.show, social.member.show, favaria.com for Google reviews, formdialog.com for forms and qr.member.show for QR codes, all free after the first year too. From the second year, hosting starts at €19 a month plus VAT, and you are free to host elsewhere. References and all details are on website4geo.com for comparison.

A worked example: an IT service provider raising capital

Example. The company below is fictional; the prices are real.

An IT service provider with 18 employees and offices in two neighbouring cities looks after the networks, workstations and backups of small and medium-sized businesses. To finance a third office, the two founders want to sell a stake of up to 25 per cent. They run their numbers through the equity stake calculator and publish an anonymous investor search on alibria.

Their website dates from the early years: one page, a headline about IT solutions, a stock photo, a contact form. When the first investor asks an assistant about the company after learning its name, the summary is polite but vague: no services, no regions, no type of client.

The founders choose the Business package for €2,490 plus VAT. The new site gets ten service pages, among them managed IT, cloud migration, backup and recovery, IT security and help desk, each with its own address, heading and questions and answers. Both offices get their own section with address and service area. The about page names the founding year, the team size and the number of client companies, figures the founders are happy to see in public. Structured data, an FAQ and a summary for AI crawlers complete the build, together with a hero video that shows in a few seconds what the company does. Five revisions are included, and Managed Hosting covers the first year.

When the next investor asks the same questions, the website answers them in plain sentences. Nobody can say in advance how an assistant will phrase its summary, and the value of the stake still depends on earnings, contracts and growth. What the founders have gained is a first impression that matches the business, and conversations that start with the plan for the third office.

Frequently asked questions